In the Spotlight
Chase Dimond YouTube Channel: Email Marketing Strategies to Bring Customers Back After Black Friday
Black Friday and Cyber Monday (BFCM) are great for acquiring and converting customers. However, you'll typically be the least profitable during this timeframe due to leveraging large discounts and offers.
Content Briefly: Tina Donati’s Strategy for Mastering Technical Subject Matter
During the discussion, I offer a comprehensive overview of Alloy, its customers, and the structure of my team. I also shares my career journey and highlight the importance of communication and collaboration in the workplace.
Shogun: Top 14 Ecommerce Influencers You Need to Follow to Level Up Your Site Experience
Shogun created this list of top ecommerce influencers and industry resources for you to follow (I'm listed at #8!). Everyone featured has a pulse on everything ecommerce and regularly shares hot takes on the changing landscape.
B2B Better: How to Apply D2C Best Practices to Your B2B Marketing Strategy w/ Tina Donati
In this episode, Jason and I talk about what D2C fundamentals can (and should!) be picked by B2B marketers...covering real-world examples from the consumer side of the aisle and how they can be applied to enterprise sales.
Retention Chronicles: Improve your retention rate with these tips
On this specific episode we chat about so many different things as they pertain to customer retention, like making a good brand impression, valuing and knowing your customers, customer first data, personalized surveys and quizzes, and so much more.
Atomic Media: Creating Content that Connects with Tina Donati
Day-to-day, brands might be more concerned with open rates and sales funnels and buyer personas. When push comes to shove, though, great storytelling is fundamental to meaningful content, and it’s rooted in something much older than modern marketing.