Simple Bundles

Simple Bundles, a Shopify app, offers versatile bundle types including single-SKU, multi-SKU, and Infinite Option bundles. These bundle types enable you to create a wide range of bundle offerings, such as mix-and-match sets, multipacks, subscription sets, curated collections, volume discounts, and wholesale packages.

My work: Full-service content strategy and execution.

Blog writing

The Simple Bundles team engaged me because they wanted to create blog posts that would make their brand stand out and educate ecommerce businesses about the benefits of an effective bundling partner.

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Social media strategy

Eventually, the team asked me to help with their social media presence. Focusing on sharing insightful tips without getting too salesy, we increased followers by 200+% in just four months.

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Case studies

Simple Bundles also needed to share more customer stories to get their unique messaging across and drive home the benefits of their app. I interviewed two customers and drafted compelling narratives about their experiences.

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"It’s super meaningful to us to have content (that’s so well researched) that not only helps our merchants grow but also helps us get more noticed and gain credibility. I love how you’re just able to take a topic and run with it, which makes my life so much easier."

- Lichen, Co-Founder and CEO of Simple Bundles

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